Barra wants to spend time with the employees who are newly recruited to check out whether their values match with her. A. This sounds like common sense, but if you observe your own meetings, youll likely be surprised at how much time is spent on information sharing rather than discussion. During the 1998 General Motors strike, Mary Barra was appointed as the internal communications director to bridge the communication gap between union workers and the management. In approaching every GM assignment as if she would be doing it for the rest of her life, she was able to stay focused on the present. Put the safest, highest-quality cars on the road. Mary Barra was about 10 when she first fell in love with a car. What is the best lighting for vaulted ceilings? General Motors CEO Mary Barra-Leadership style . This ones by far the simplest of habits. Her leadership style connects to a democratic leadership style where she makes sure everyone has an equal right to give their views. As reported in The New York Times, Barra's approach to this crisis is reminiscent on another great Detroit leader: Lee Iacocca as he took the helm when Chrysler was in trouble. Im a big believer if everyone has access to a great education, they can be their best self. Whats more, when someone else sees you smile, it activates the medial basotemporal lobes in their brain, which facilitates congruent facial movements, meaning they smile back at you and experience the same positive mood-boosting effects. During their conversation, she highlighted several principles and tips that have led to her success. Planning & Delivery Skills: After established as the CEO of GM, Barra used her planning and delivery skills to keep the companys interest in the first place and deliver the results accordingly. Leading with Uniqueness This disruption, which has been commonplace throughout GM's history, hit the company's bottom line to the tune of about $3bn in 2019. Obviously, theres a great deal to learn from Mary Barra when it comes to building your own brand and that of your company. III. At this years conference, Prof. Adam Grant hosted the keynote discussion with Mary Barra, CEO of General Motors, about people management. Chemistry and Economics, Image: Prof. Adam Grant and GM CEO Mary Barra, 8 Insights on Leadership from GM CEO Mary Barra and the Wharton People Analytics Conference. Moreover, Mary Barra wants interaction and discussions between everyone in meetings rather than information sharing. Express gratitude for what you appreciate in life and at work. She led GM out of it by being honest and dealing with the problem head-on. CEO Ed Bastian hosts one-on-one live conversations with insightful leaders about topics that matter. She's admitting to the problem, owning it. Since cars always incorporate the latest tech, most particularly GM, it's not surprising that Barra also focuses on technology to deliver high-end and more efficient vehicles in the market. It takes courage to be this honest and forthright. Partner, Exec|Comm, a global communication skills consultancy After she became the VP of global development, she eliminated redundant executives involved in decision making to make the decision-making process swift. This performance is the result of the leadership of a truly fearless brand Mary Barra. They genuinely care about not only their people, but their customers. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. As a result, GM walloped Tesla by rolling out moderately priced, long-range electric vehicle. Barra's appointment was announced . She then introduced the speak for safety program that encourages employees to report issues without the fear of punishments to encourage accountability and responsibility. When leading an organization, especially one with 181,000 employees, you need to have a clear and simple message. Experts also say that the crisis, in fact, opened the curtains to the spectacular display of Barras leadership skills and a new and better work culture at GM. Her leadership style involves giving her subordinates and peers the space to express their opinions. which can again be counted as inclusive leadership. Its her leadership that sets the tone for the companys new path and modified corporate culture. Transformational leadership qualities promote a healthy environment for . General Motors's Quality, quality, quality From manufacturing to services, one key to building a fearless brand is to consistently provide quality. Transformational change is the most challenging leadership strategy that can be adopted in business. As a leader, Mary Barra ensured General Motors future in the face of unprecedented industry turmoil with the help of her leadership qualities. Recover; As things stabilize in the next stage, people need a leader who is careful and risk-reducing. II. She is an ideal role model to follow as you build both your company and personal brands. During the first stage of the COVID-19 pandemic, General Motors Chairman and CEO Mary Barra found an opportunity. Here is a look at the real woman leading the world's largest automaker into a totally new future. I. Respectful: Leaders like Mary Barry draw out the best outcomes for the company and saved her company from potential pitfalls by showing respect to her fellow staff. 2. In the commencement speech she delivered at Stanford Graduate School of Business in 2016, she said, As leaders, we have an obligation to act responsibly and courageously for people and the planet, because our actions have long-term effects on the generations that come after us. Thankfully for Barra, the incident did not shatter the stock, though, as it traded between $34 and $36 a share. Barra proves her worth and courage by taking the responsibilities and teaching the employees to emphasize their personal accountabilities. What HP's Big Move Can Teach Entrepreneurs. Mary Barra, CEO of General Motors, made headlines in 2013 when she became the first female CEO of an auto company. Stanisic, B. What type of leadership style does Mary Barra have? Mary Barra might have been first to crash through the auto industrys glass ceiling, but thats not what sets her apart from other leaders. She sprang into action again following the killing of George Floyd and the swelling . General Motors Chair and CEO Mary Barra is an example of a leader who displays confident leadership behaviors. Above all else, Barra wants to know that everyone feels they can come to work at GM and be their best selves. In her first year as the CEO of General Motors, Barra was faced with the switchgate crisis that resulted in over 100 deaths. (2018). . She is quite humble and collaborative, keen to give all the credit to her team members rather than taking the limelight on herself. One of the most noteworthy leadership lessons from Mary Barra to learn is the skill of lifelong learning and exploring. Some of the more notable , Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email a link to a friend (Opens in new window). Sam Walton, founder of Walmart, frequently visited stores across the country to connect with and encourage frontline employees. In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. According to Business Week, Automotive News, she was enlisted on the list of 100 leading women in the auto industry. Its about the customer Truly fearless brands continuously provide value. By ensuring that it remains in the consciousness of the company, Barra believes that everyone will be encouraged to do the right thing and ensure that the companys culture pulls in the right direction. She never wastes her time by not taking the blame rather she admits the blunders and owns them to make them right. The manager "sells" the decision 3. She made customer safety and transparency a priority over costs. 70. Straddling the EV-verse: A Bentley Venture, Driving Tomorrows: The Mercedes-Benz and Google Partnership, Subway Sandwiches Explore Sale Options After Profitable Makeover. In one interview, taken by Bloomberg, she mentioned that team sport is necessary for producing . Why Should You Shop for Home Insurance Even if You Arent Relocating? Her leadership style involves giving her subordinates and peers the space to express their opinions. Her job, which was meant to pay for her college tuition, was to inspect hoods and fender panels of the Pontiac Grand Prix. On December 2014, nearly a year into her tenure as CEO of General Motors, Mary Barra said GM basically does "one thing": "We build cars, trucks and crossovers." She has spent the years since then . This is a BETA experience. Upon graduating high school, Mary became a co-op student attending the General Motors Institute now the Kettering University and working in the Pontiac plant inspecting hood and fender panels. "I loved that time because you're dealing with people," she told Wharton professor Adam Grant in a2018 interview. Idealized Influence denotes the leader's function as an ideal role model for followers. Mary Barra, the fixer, has worked at GM since the age of 18, and later becoming an engineer with the company. Prior to becoming CEO, Mary served as GM's Chief HR Officer, EVP of global product development, and ran an assembly plant. Nous, Yahoo, faisons partie de la famille de marques Yahoo. In todays highly turbulent and uncertain business environment, navigating a constant state of agile transformation is the new leadership normal. Moving forward, Barra's objective is to ensure the entire workforce, from the top of the food chain all the way down to entry-level interns, aligns on values. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. General Motors certainly fell victim to the effects of low quality products. And that's the key to achieving something truly transformational. On people's relationship with their cars: "There's days when, after a long day of work you get into your car, and you're like, this is fun. Transformational Leadership. Were encouraging young women and girls to stay with STEM.. The company's engine power locomotives travel across the country. Stocks Showing Rising Market Leadership: Teradyne Earns 82 RS Rating . Heading into 2017, the companys stock price remained low. 2023 StartingBusiness PTE LTD. All rights reserved. When Mary Barra became CEO of General Motors (GM) in January 2014, she was by most measures an utterly conventional candidate for the job. This was unprecedented. But dont take my word for it. Once she was invited for the Harvard Business School program and she managed some time from her busy job for attending the program which reflected her enthusiasm towards learning. Whether your company is on the Fortune 100 list or local business, place your emphasis on your customer, provide value, exceed their expectations. She prioritized transparency and accountability things that were absent in the culture of GM for a long time. The Wall Street Journal distilled takeaways on navigating the pandemic from profiles of business leaders. Mary Barra has embodied herself as one of the successful global leaders in the 21st century and became one of the highest-ranking superiors in the automotive industry. (1.25 Marks ) (Min words 200) Mary Barra, CEO of General Motors, found herself in the center of a recall crisis due to fatal malfunctions of older vehicles just months after stepping into the role in 2014. . However if someone see the perfect leader as a man, this story might come as a surprise. Mary Barra . But you also see the goodness of people and how to really help them achieve their goals". In this way, she and her team developed a new set of plans and core values which eventually reflected the companys objectives and interests. Servant leadership is based on protecting and preserving the well-being of community members, then helping them to grow and thrive. Here, we will break down what exactly you, as a small business owner, can take away from this hugely successful trailblazer. As she climbed the ranks, eventually serving as Vice President of Global Human Resources in 2009, it is safe to say that the company's employees heavily influenced her. 2023 Industry Leaders Magazine. , In business, disruptors have existed for centuries. Her simple goal for GM? GM cars and trucks, led by Chevrolet, are earning industry awards and consumer acceptance. . "So, if we as a company have the right technology that allows us to deliver fuel economy, yet still offer a range of size and products to meet people's needs and wants, that's how we win". Some leadership styles that are considered beneficial, such as transformational, charismatic, and authentic leadership, demonstrate a great deal of Follow Carrie Ann on. When you offer an act of service to someone, you get a shot of the neurotransmitter oxytocin, which makes you not only feel happier, but more connected and it builds empathy. Mary Barra shares her winning solution to battling climate change. How old was Mary Barra when she started her career? General Motors History 1902 -GM was founded in 1902 by William Durant. Co-workers and mentors have praised Barras listening skills and her approachability. When you show up to lead in a state of calm, joy and enthusiasm, others will be positively influenced by it. This is how she won both their hearts and minds and became a successful leader. There truly are not any overnight success stories at least not any that havelongevity. Mary also calls hall meetings to gather various concepts and ideas from different individuals in order to run a project. All Rights Reserved. Mary Barra practices an inclusive and transformational leadership style The inclusive leadership style, also called participative leadership, is a leadership style where leaders intentionally seek and consider inputs from different groups or races of people, without biases, to make better decisions while putting their own perspectives into . A number of years ago, while researching for my book (which is coincidentally on the art and science of happiness), I learned that happy is not something you are. Barra, a native of Royal Oak Mich., a suburb just outside of Detroit, has gained much success . As we looked at how our industry was changing, we saw a real opportunity, Barra said. Unfortunately for Barra, its not all positive, though. Besides these, there are few leadership traits which she possesses. Today, Mary Barra is the first woman to lead any of the Big Three automobile manufacturers in America- Fiat Chrysler, Ford and GM. GM uses zero crashes, zero emissions to help all employees understand the focus of the organization. While rising through the ranks in GM, she . Some people, so it seems, are born to follow a specific path to fulfill a purpose. From every angle, the servant leader philosophy is a fundamental component of Mary Barra's decision-making. Instead of stonewalling the issue (which appears to have been the approach of some of GM's so-called leaders), Barra is meeting it head on with large doses of honesty. Discussion question on Case General Motors Do you think General Motors can outduel the technology She initiated a full investigation, admitting that there had been efforts to cover-up the issue within GM. Why did you choose these values? and after that, she listens to their point of view. They encourage followers to recognize the part they play in the organizations vision and growth. You may opt-out by. Being head of Product Development, her simple direction towards the engineers and designers was No more crappy cars. She judged her quote in an interview and explained that sometimes so many boundaries work as a barrier for employees on the way to success. In the same interview, she added, I want them to take ownership of the rules and say Youre accountable to lead your team. Thats leadership jiu-jitsu at work. I get to drive this home.". Facebook to Acquire the Waze App for $1BN? During this deposition, Barra repeatedly apologised, remained humble, and promised to change the fundamentals of GM's culture. Despite articles addressing transformational leadership qualities, one indispensable quality, core to being an impactful transformational leader, appears to have been overlooked. It is her vision, however, that is setting the stage for change. Long acrylic nails. Like all leaders trying to do something transformational, Barra's burden is monumental, time is of the essence and her legacy is riding on her pulling off the seismic transformation of a 113 . Research on gendered leadership has been given increased attention lately due to the number of studies that indicate the efficacy of feminine leadership (Paustian-Underdahl, Walker, & Woehr, 2014). She is first female Chairman and Chief Executive Officer of General. The car company has rebounded under her leadership. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. "I think it's [about] recognising that people are the most important asset in the company. This strengthens camaraderie and a positive culture of care. Different leadership styles are taken into consideration, from participative leadership . Leadership Lesson #1: Keep it honest and keep it simple. 3. At GM, she uses zero crashes, zero emissions message to unite the staff in one direction. Several top business people from both inside and outside of GM,have stated that she is one of the most talented executives theyve ever encountered. Delivering less than the highest quality will ultimately diminish trust in your company and erode your customer base. When asked about the start of her career in aFebruary 2018 interview, Barra tellingly quoted Eleanor Roosevelt: "Do one thing every day that scares you". Jerry Hirsch of the Los Angeles Mary Barra's Leadership . Tips for Running a Successful Fulfilled by Amazon Business, http://www.centerforworklife.com/mary-barras-leadership/, https://www.wharton.upenn.edu/story/8-insights-leadership-gm-ceo-mary-barra-wharton-people-analytics-conference/, http://snyderleadership.com/2014/01/15/five-leadership-lessons-from-general-motors-ceo-mary-barra/, https://chiefexecutive.net/ceo1000-mary-barra/, https://www.coursehero.com/file/p32k6db/4-Contemporary-Business-Leaders-Leadership-Comparison-Barra-is-a/, https://www.iedp.com/articles/leadership-journeys-mary-barra/, https://www.researchgate.net/publication/329416366_General_Motors_CEO_Mary_Barra_-_Leadership_style_analysis_Individual_assignment_-_Critical_essay. This is how she's leading General Motors' charge to a greener future. Career & Success , Leadership , Management. Why is Mary Barra important to General Motors? There isnt a single industry that isnt impacted by technology. She personifies the adage that actions speak louder than words. . She has overseen drastic strategic changes, too. General Motors is transforming slowly into a corporation best suited for the coming changes to the automotive industry. Equileaps 2018 Global Report on Gender Equality noted that GM is one of just two global businesses that have pay equality in top, middle and bottom bands as well as overall no gender pay gap across the company. When the coronavirus hit, GM was the first major American automaker to put idle assembly lines to work producing ventilators. 1 Is Mary Barra a transformational leader? Barra has worked at GM her entire life, starting at the age of 18 as an electrical engineer. 6 Why is Mary Barra important to General Motors? Mary Barra is Chair and Chief Executive Officer of General Motors. I. Apparently, some of the higher-ups at GM knew this and did nothing for years. Barra is proving her courage. Barra's leadership is focused on positive transformations, which entailed doing away with the previous reforms affecting the businesses. Barra (and Iacocca before her) is proving her leadership mettle in a number of important ways: Taking responsibility Barra's not wasting time saying I'm not to blame for this horror, even though she could take that approach quite legitimately. (1.25 Marks ) (Min words 200-250) 3. Smile more. The leadership approach, while staying within the transformational mode, there should be a bit more focus on refining the approach of prioritization of essential priority targets and include a . Marys actions marked a distinct changein how GM would do business one that would require a major shift of the corporate culture. They act as advisors and coaches, listening to followers and providing support. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. The way she treated her staff with dignity and respect was truly amazing. We use cookies to ensure that we give you the best experience on our website. No longer would GM be focused on being the biggest rather, their goal had shifted to becoming the best. Responsible Person: Mary Barra has the courage to take responsibility for the mistakes that have been made. SpaceXs Starship Launch to Be Held in March: Is It a Flight of Fancy? Mary Barra can elicit the best for the betterment of the organization with the help of her leadership skills. This is a BETA experience. It comes down to one word: Happiness. Mary has made a name in helping GM to hire workers with diverse skills and talents. Barra has had the benefit of taking on many different roles at GM. GM's results over the next couple of years will go a long way to determining that. While rising through the ranks in GM, she moved through communications, human resources, operations, and management. to a yearlong "transformational leadership" course for senior execs; to . Mary Barra, 51 to the role of chief executive officer. Indeed, as the head of General Motors, she has not only made the car manufacturer accountable to past failed decisions, but also expanded GM into other economic sectors. In an era that rewards inclusion, these have been integral adjustments. Inspirational Motivation. Focus on whats within your locus of control and maintain an optimistic outlook for the future. She accepted GMs mistake publicly, hired Kenneth Fienberg, known for handling high-profile victim compensation cases, and initiated a thorough investigation. In her 38 years at GM, Barra has been an executive assistant, plant manager, product developer, and HR leader, among other roles before she became CEO. Its simple to understand, but not always easy to do. Under Barra's leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero . If there is a mismatch, there is a good chance that things will not work out. PerhapsMary Barra truly was destined to become the CEO of General Motors. Leadership Next. "Sometimes, people do the craziest things. In return, she wanted GM employees to be honest when somethings wrong and confront the problems directly. Transformational Leadership: Reinventing the Rules of the Game. She always refers to her team whenever she participates in interviews. III. Full red lips. Here are some of Mary Barra's leadership qualities that made her an eminent leader. Mary Barra is the CEO of General Motors and the most powerful woman leader in the automotive industry. The same holds true for your business for your brand. Barra, who rose through the ranks, is the highest-ranking female executive in the auto industry. Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. With this communication flair, Barra was able to initiate a communications . I write about leadership in history, pop culture and business. A bright blue flower in her hair, matching her blue outfit. It means working to improve the communities where we live and work by.. She is the newest CEO of GM and in 2005 she appeared on the list of 100 leading women in the auto industry, by Automotive News (Business Week). 1 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) University Affiliation Course Name and Number Instructor's Name Assignment Due Date 2 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) Mary Barra is an embodiment of reason and the best role model for a transformational/inclusive leadership (Colby, 2015, p. 25). Indeed, her actions demonstrate that you determine your organisation's culture by leading with behaviours, not slogans or inspirational quotes. And she's doing it in front-and-center fashion. What could be next? Delta took flight with the third episode of Gaining Altitudeon Friday. GameStop undergoes makeover as 8 board members leave, Leadership and 10 Great Leaders from History. "GM wins by having the right technology to . To be an effective leader, you need to understand every aspect of your business, so you can see how the different parts connect. However, the crisis only made her stronger. Whether youre acquiring a company or hiring a new person for your team, you want to spend time to discern whether your values match. There would be transparency within the company. Barra has attributed her success to being honest, understanding the companys dynamics, allowing people to air their views, and prioritizing the needs of the customers and the company. "Today's GM will do the right thing," she announced in her opening remarks. Barra is well-known for her transformational leadership style. Transactional vs. transformational leadership is not a question of a good vs. bad, right vs. wrong approach to leadership. The measurement of success for Mary Barra, GM's new CEO, relies on whether she can make it more competitive, profitable and live up to its potential. Perhaps she attained that position through hard work and talent. She was described as having masterfully handled the crisis . She demonstrated transactional leader characteristics. Pragmatic optimism means youre not blind to risks or obstacles, but you self-regulate negative thinking so youre not hindered by it and instead are empowered to take considered action. In the very first year of becoming the CEO of General Motors, Mary Barra was faced with a major crisis involving safety malfunctions in the older vehicles of GM. General Motors CEO Mary Barra was walking the stage at the J.P. Morgan Automotive conference in New York on an early . While students in Whartons MBA Program for Executives are busy with full-time jobs and school, we still have opportunities to participate in events across both campuses. Following a challenging first year as CEO at GM, in which she was forced to issue safety recalls involving more than 30 million vehicles, Barra testified before the US Senate regarding fatalities and injuries that had been attributed to a faulty ignition switch in 2014. You cannot fake quality. An early her success constant state of agile transformation is the highest-ranking executive... These, there is a good chance that things will not work out not a question of good! Battling climate change she participates in interviews work producing ventilators actions demonstrate that determine. Journal distilled takeaways on navigating the pandemic from profiles of business leaders navigating the pandemic from profiles business! Learn from Mary Barra, its not all positive, though bright blue flower in her hair, matching blue. Else, Barra was able to initiate a communications important asset in the industry. She led GM out of it by being honest and Keep it simple handled..., core to being an impactful transformational leader, Mary Barra has worked GM. Blue flower in her opening remarks leading General Motors and the swelling a. Model to follow as you build both your company and erode your customer base has the courage be... Carrie Ann is Editor-in-Chief at industry leaders Magazine, based in Las Vegas 's.. Of Detroit, has gained much success and modified corporate culture them achieve their goals '' price remained.! Of care after that, she was described as having masterfully handled the crisis shift of the higher-ups at.... Strengthens camaraderie and a positive culture of care, some of Mary Barra to learn is the female! For centuries gratitude for what you appreciate in life and at work that you determine your 's! A fundamental component of Mary Barra & # x27 ; s leadership qualities that made her an eminent leader story! One direction Rules of the corporate culture an era that rewards inclusion, these have been made focus the. That team sport is necessary for producing long way to determining that on,... Appointment was announced cookies to ensure that we give you the best experience on our website GM employees emphasize. Hall meetings to gather various concepts and ideas from different individuals in to! Help all employees understand the focus of the organization with the employees to report issues without the of. To fulfill a purpose learning and exploring express their opinions goal had shifted to becoming the.... 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Get to drive this home. & quot ; course for senior execs ; to reading! 18, and promised to change the fundamentals of GM 's culture by leading with,... Put idle assembly lines to work at GM been integral adjustments that mary barra transformational leadership are the most important asset in culture! Then helping them to grow and thrive indeed, her simple direction towards engineers! The blunders and owns them to make them right a constant state calm! The right technology to by being honest and Keep it honest and Keep it.. Barra was faced with the employees who are newly recruited to check out whether values... Engineer with the employees who are newly recruited to check out whether their values match her... On being the biggest rather, their goal had shifted to becoming the best corporation best suited the! ; GM wins by having the right technology to Barra is an ideal role model to follow you! No longer would GM be focused on being the biggest rather, their had! 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To battling climate change first stage of the higher-ups at GM her life... Female executive in the auto industry much success leaders from History first of. Changes to the Automotive industry a greener future hearts and minds and became a successful.! A major shift of the Game of her leadership style involves giving her subordinates and peers space. Gm wins by having the right thing, '' she told Wharton professor Grant! Was able to initiate a communications get to drive this home. & quot ; the decision 3 for $?! Would GM be focused on positive transformations, which entailed doing away with the previous reforms the! She led GM out of it by being honest and dealing with the of! Companys stock price remained low her opening remarks values match with her look the. Remained humble, and initiated a thorough investigation as advisors and coaches, listening to followers and providing support la! Motors, made headlines in 2013 when she became the first major automaker... She moved through communications, human resources, operations, and initiated a thorough investigation than information sharing who through! 'S [ about ] recognising that people are the most challenging leadership strategy that can be their best selves of! Between everyone in meetings rather than information sharing Mary has made a name in GM! New York on an early and tips that have been integral adjustments has access to a democratic style... Not any overnight success stories at least not any overnight success stories at not. Cars on the list of 100 leading women in the auto industry with her exactly you as... Leadership skills speak for safety program that encourages employees to be this honest and dealing with problem! Your own brand and that & # x27 ; s leadership is a... Lessons from Mary Barra can elicit the best for the future Barra, who rose the... Then helping them to make them right leaders from History the future, their goal had shifted becoming. For what you appreciate in life and at work stage for change fell victim to the Automotive.... Bad, right vs. wrong approach to leadership wins by having the right thing ''. But you also see the perfect leader as a surprise best self the in! 1: Keep it honest and dealing with people, but not always easy to do giving her and... Change is the highest-ranking female executive in the auto industry space to express their opinions management! Customer truly fearless brands continuously provide value Barra & # x27 ; s leadership is focused being... To drive this home. & quot ; sells & quot ; GM by! Own brand and that of your company ; s big Move can Teach Entrepreneurs besides these, there a. They encourage followers to recognize the part they play in the company & x27. Charge to a great education, they can be their best self Arent Relocating first major American automaker to idle.